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How to Write for LinkedIn Pulse?
LinkedIn Pulse is famous for being a thought-sharing platform where people belonging to different expertise share their experiences and knowledge with a wide range of audiences. This helps in developing connections by sharing industry insights. One can easily build their brand by showing their skillRead more
LinkedIn Pulse is famous for being a thought-sharing platform where people belonging to different expertise share their experiences and knowledge with a wide range of audiences. This helps in developing connections by sharing industry insights. One can easily build their brand by showing their skills. But to get famous on LinkedIn Pulse and to reach more people the content needs to be optimized for search engines that will enhance its visibility and reach. While writing the article you should keep SEO in mind.
The first step in writing for LinkedIn Pulse is preparing the content.
Step 1: There is a wide range of topics from which you have to choose only one that should align with your brand. You should also know about your target audience and keep that thing in mind while selecting any one topic. Another important point while choosing any one topic is the current market trends in your industry. Your main keyword should resonate with these points to maintain a better reach.
Step 2: Once you have analyzed your main keyword, it is time to search for the other relevant keywords. You have to spread these short-length keywords throughout your article in a very natural manner that should not sound like a burden and repetition to the readers. Keyword research is important for the optimization of your LinkedIn Pulse.
Step 3: Once you have finalized your keyword, the next step is to formulate a headline for your article. This heading should preferably include the keyword and it should be a reflection of the entire article. You need to make it compelling to grab the attention of the audience who is just scrolling through their LinkedIn feed.
Step 4: The article should be structured properly containing a concise introduction about the topic followed by the body paragraphs and concluding with some final words. Each of these paragraphs can have its own sub-heading that should reflect the crux of what you will be talking about later in it. You can also inculcate bullet points in your article to make it user-friendly. But do not add too much of bullet points because they are concise and might not convey a proper meaning. The entire article should be easy to read for the targeted audience.
Step 5: As discussed in the last step when you structure your article you should keep in mind that it has good readability. The readability can be improved by proper formatting. The use of compound-complex sentences should be the least. The paragraphs should be short and crisp. One can also use whitespace in the articles.
Step 6: There is no doubt about the fact that visuals are always appealing to the audience. Most of the time, they act as a force to make your audience read the article by stopping at your post. You can decorate your article by using different videos, images, and other infographics to represent your message.
Step 7: The last step after writing the article is to publish it. But review it before publishing it officially. You should edit the article for any mistakes related to spelling, tenses, or grammar. Also, check for factual accuracy if it.
Steps for Publishing Article
If you are new to LinkedIn then we will also guide you through the steps you need to follow to publish an article. The first step in this is to make a choice for either keeping the article private or making it public. The private content will only be visible to your specific audience while the public article will be visible to everyone among the connections. When you are deciding this, the targeted audience should be kept in mind.
As discussed already, you need to give particular tags that you have used in the article on your LinkedIn Pulse to increase visibility and discovery ability.
Another important factor comes here related to the content strategy. You need to see if you want to publish your article immediately or you will wait because of the content strategies. The LinkedIn account should be promoted on other platforms where users like to read content. This will give it more visibility
See lessDoes LinkedIn Pulse still exist?
LinkedIn Pulse? Before diving deep into this question let us see what this platform actually is. This is a post and article-sharing platform with LinkedIn users, especially professionals. LinkedIn Pulse allows the like-minded community to share their thoughts and knowledge with each other. It givesRead more
LinkedIn Pulse? Before diving deep into this question let us see what this platform actually is. This is a post and article-sharing platform with LinkedIn users, especially professionals. LinkedIn Pulse allows the like-minded community to share their thoughts and knowledge with each other. It gives an opportunity not only to the individuals to get involved with compatible individuals but also to the organizations to reflect their prowess in their niche. In short, it is a platform to become a thought leader.
Over the years, LinkedIn Pulse has been merged into LinkedIn Articles where the platform gives you an opportunity to not only see and post creative visuals but also write compelling posts and articles to share with your viewers. The inculcation of articles option on LinkedIn has shifted its nature to a more professional social media platform where users can engage amongst themselves for some meaningful discussions. It gives you a wide range of options to publish your article with attractive infographics, videos, images, hyperlinks, etc. along with a number of options to format your article.
There is no doubt that LinkedIn Pulse was a great opportunity but now the model has been replicated to LinkedIn Articles where you can access all its features including:
During its inauguration, LinkedIn Pulse was a platform dedicated to the few influencers only who had a command in their particular fields. It served as a hub for them to share their knowledge in 2012. So, it appeared to be dominated by only the prominent figures from LinkedIn influencer program members who used to publish industry insights and other informative pieces.
The very next year LinkedIn Pulse was started by Alphonso Labs as a news reader application. It is used to collect information about the interests of users from many different sources and then curate news according to what people want to see. This addition not only evolved the platform into LinkedIn Pulse but also opened many new avenues for further expansion.
Upon further evolution in 2014, the platform opened itself to the general public as well which was previously limited to invitation-only. This further led to the growth of the platform in a more democratized manner where everyone could share their views rather than a specific few. LinkedIn further improved itself by making the app accessible for both Android and iOS users in 2015.
A major decision was taken by the app in 2017 when it again made LinkedIn one platform by merging LinkedIn Pulse into the main application. The bottom line is that you will not find the page of LinkedIn Pulse by accessing its link which is linkedIn.com/pulse/.
This means that you can still access the features of LinkedIn Pulse in LinkedIn Articles. LinkedIn did not discard the features entirely because of their vital role in its ecosystem. This prime extension of LinkedIn differentiated it from other social media platforms making it more industry-based where people have meaningful networking based on their knowledge and area of interest. This has not only benefited the people but also LinkedIn itself because it has become the largest hub of information with many articles coming from people with different perspectives and experiences. Anyone can benefit from the high-quality content available on the platform to drive their career growth. LinkedIn has worked on its algorithm as well to omit every extra post on your feed while directing only those articles to you that are based upon your interests and likes. Overall, LinkedIn has emerged as an expert community where people keep on joining it to take part in the collective knowledge.
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