Business Economics: Master Markets, Lead the Game

To succeed in any business, an entrepreneur must understand Business economics. The greater the market knowledge, the better. Let’s understand the nature of business economics, how markets function, and how business economics ensures sustainable business growth.

Course Requirements

• Prerequisites: A basic understanding of Micro and Macroeconomics
• Materials Needed: Internet connection for supplementary research and course readings.

Course Description

To make any business grow, a sound understanding of Business Economics is a must. Therefore, in this course, you will learn about the basic understanding of Business Economics and what role it plays in the marketplace. You will also understand macroeconomics, including the law of supply and demand, elasticity, and market equilibrium. Moreover, you will learn about different market structures such as monopoly, oligopoly, and perfect competition. In light of case studies and experts’ opinions, you will learn the necessary skills to make a place in any marketplace.

What Will You Learn?

Upon completing this course, you will:

• Understand the basic economic principles of demand, supply, and market equilibrium.
• Gain knowledge of various market structures (perfect competition, monopoly, oligopoly, and monopolistic competition).
• Learn how firms make pricing and output decisions..

Course Curriculum

Module 1: Introduction to Business Economics Learn about Business Economics and study different economic systems that impact economies globally.

• Lecture 1: What is Business Economics?
• Learn the basics of Business Economics and its scope in economic markets. We will also explore demand analysis and market pricing strategies.
• Lecture 2: Economic Systems and Their Impact on Business
• Explore functioning economic systems, including capitalism, modern socialism, and the mixed economy.
• Lecture 3: The Role of Government in Business
• Learn what taxation, regulation, and monetary policy are and the role of governments in shaping business growth.

Module 2: Market Dynamics and Demand-Supply Theory Understand economic concepts, including supply and demand, elasticity, and market equilibrium.

• Lecture 4: The Law of Demand and Supply
• Learn how laws of supply and demand impact the market structure. You will also get to know about the supply and demand curves.
• Lecture 5: Elasticity and its Applications
• Discover the concept of elasticity and learn about price, income, and cross elasticity of demand, along with their application.
• Lecture 6: Market Equilibrium and Disequilibrium 
• Understand how prices remain stable when market equilibrium is in place. Explore how businesses fluctuate when the market is suppressed by disequilibrium.

Module 3: Market Structures and Pricing Strategies Learn the fundamental economic forces in any given market, namely monopoly, oligopoly, and perfect competition or equilibrium.

• Lecture 7: Perfect Competition and Pricing
• Discover the essence of perfect competition and activities of market forces under the umbrella of perfect competition.
• Lecture 8: Monopoly and Pricing Power
• Understand the underlying concept of monopoly and how monopolies in different economic conditions determine prices and outputs.
• Lecture 9: Oligopoly and Monopolistic Competition
• Understand how monopoly and oligopoly impact the economic health of any given society.

Module 4: Macro Economic Factors Impacting Business Understand macroeconomic factors like inflation, unemployment, and fiscal policies and how they influence the business market.

• Lecture 10: Inflation and Its Effect on Business
• Learn what inflation is and how it influences cost structures. We will also discuss coping policies to deal with inflationary scenarios.
• Lecture 11: Unemployment and Economic Growth
• Understand the underlying connection between unemployment and economic growth.
• Lecture 12: Government Intervention and Fiscal Policy 
• Learn the fundamental concept of fiscal policy and how taxation influences fiscal policy.
• Lecture 13: Business Cycles and Strategic Decisions
• Understand the inherent concept of the business cycle. You will also explore how businesses formulate policies during various phases.

Who is this course for?

This course is designed for business students, aspiring managers, entrepreneurs, and anyone interested in understanding the economic factors that affect business operations. It is suitable for individuals at the undergraduate or early professional level seeking to gain a solid understanding of business economics.

Certificate of Completion

Upon successful completion of the course, students will receive a Certificate of Completion to demonstrate their understanding of business economics and their ability to apply economic principles to real-world business situations.